A theoretical model for testing new product sales velocity at small format retail stores
The present study proposes a theoretical model to test sales velocity for new products introduced in small format retail stores. The model is designed to distinguish fast moving products within a relatively short period. Under the proposed model, the sales of a newly introduced product are monitored for a prespecified period , e.g., one week, and if the number of items sold over is equal to a prespecified integer or more, the product is considered a fast moving product and is carried over to...