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A theoretical model for testing new product sales velocity at small format retail stores

Hiroaki SandohRoy Larke — 2002

RAIRO - Operations Research - Recherche Opérationnelle

The present study proposes a theoretical model to test sales velocity for new products introduced in small format retail stores. The model is designed to distinguish fast moving products within a relatively short period. Under the proposed model, the sales of a newly introduced product are monitored for a prespecified period T , e.g., one week, and if the number of items sold over T is equal to a prespecified integer k or more, the product is considered a fast moving product and is carried over to...

A Theoretical Model for Testing New Product Sales Velocity at Small Format Retail Stores

Hiroaki SandohRoy Larke — 2010

RAIRO - Operations Research

The present study proposes a theoretical model to test sales velocity for new products introduced in small format retail stores. The model is designed to distinguish fast moving products within a relatively short period. Under the proposed model, the sales of a newly introduced product are monitored for a prespecified period , , one week, and if the number of items sold over is equal to a prespecified integer or more, the product is considered a fast moving product and is carried over to the...

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