Three-Stage Entry Game: the Strategic Effects of Advertising
Marija Kuzmanović; Vera Kovačević-Vujčić; Milan Martić
The Yugoslav Journal of Operations Research (2011)
- Volume: 21, Issue: 42, page 163-185
- ISSN: 0354-0243
Access Full Article
top
How to cite
topMarija Kuzmanović, Vera Kovačević-Vujčić, and Milan Martić. "Three-Stage Entry Game: the Strategic Effects of Advertising." The Yugoslav Journal of Operations Research 21.42 (2011): 163-185. <http://eudml.org/doc/261820>.
@article{MarijaKuzmanović2011,
author = {Marija Kuzmanović, Vera Kovačević-Vujčić, Milan Martić},
journal = {The Yugoslav Journal of Operations Research},
keywords = {advertising; strategic investment; over-investment; market equilibrium; entry deterrence; entry accommodation},
language = {eng},
number = {42},
pages = {163-185},
publisher = {Faculty of Organizational Sciences},
title = {Three-Stage Entry Game: the Strategic Effects of Advertising},
url = {http://eudml.org/doc/261820},
volume = {21},
year = {2011},
}
TY - JOUR
AU - Marija Kuzmanović
AU - Vera Kovačević-Vujčić
AU - Milan Martić
TI - Three-Stage Entry Game: the Strategic Effects of Advertising
JO - The Yugoslav Journal of Operations Research
PY - 2011
PB - Faculty of Organizational Sciences
VL - 21
IS - 42
SP - 163
EP - 185
LA - eng
KW - advertising; strategic investment; over-investment; market equilibrium; entry deterrence; entry accommodation
UR - http://eudml.org/doc/261820
ER -
NotesEmbed ?
topYou must be logged in to post comments.
To embed these notes on your page include the following JavaScript code on your page where you want the notes to appear.