A dynamic model of advertising competition: an empirical analysis of feedback strategies

Petr Mariel

Kybernetika (1997)

  • Volume: 33, Issue: 6, page 633-648
  • ISSN: 0023-5954

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Mariel, Petr. "A dynamic model of advertising competition: an empirical analysis of feedback strategies." Kybernetika 33.6 (1997): 633-648. <http://eudml.org/doc/27282>.

@article{Mariel1997,
author = {Mariel, Petr},
journal = {Kybernetika},
keywords = {parameters of a differential game; advertising competition},
language = {eng},
number = {6},
pages = {633-648},
publisher = {Institute of Information Theory and Automation AS CR},
title = {A dynamic model of advertising competition: an empirical analysis of feedback strategies},
url = {http://eudml.org/doc/27282},
volume = {33},
year = {1997},
}

TY - JOUR
AU - Mariel, Petr
TI - A dynamic model of advertising competition: an empirical analysis of feedback strategies
JO - Kybernetika
PY - 1997
PB - Institute of Information Theory and Automation AS CR
VL - 33
IS - 6
SP - 633
EP - 648
LA - eng
KW - parameters of a differential game; advertising competition
UR - http://eudml.org/doc/27282
ER -

References

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