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Mining indirect association rules for web recommendation

Przemysław Kazienko (2009)

International Journal of Applied Mathematics and Computer Science

Classical association rules, here called “direct”, reflect relationships existing between items that relatively often co-occur in common transactions. In the web domain, items correspond to pages and transactions to user sessions. The main idea of the new approach presented is to discover indirect associations existing between pages that rarely occur together but there are other, “third” pages, called transitive, with which they appear relatively frequently. Two types of indirect associations rules...

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