We show that each sequentially continuous (with respect to the pointwise convergence) normed measure on a bold algebra of fuzzy sets (Archimedean $MV$-algebra) can be uniquely extended to a sequentially continuous measure on the generated Łukasiewicz tribe and, in a natural way, the extension is maximal. We prove that for normed measures on Łukasiewicz tribes monotone (sequential) continuity implies sequential continuity, hence the assumption of sequential continuity is not restrictive. This yields...