Combining the study of the simple random walk on graphs, generating functions (especially Green functions), complex dynamics and general complex analysis we introduce a new method for spectral analysis on self-similar graphs.First, for a rather general, axiomatically defined class of self-similar graphs a graph theoretic analogue to the Banach fixed point theorem is proved. The subsequent results hold for a subclass consisting of “symmetrically” self-similar graphs which however is still more general then...