In this work, we present an introduction to automatic differentiation, its use in optimization software, and some new potential usages. We focus on the potential of this technique in optimization. We do not dive deeply in the intricacies of automatic differentiation, but put forward its key ideas. We sketch a survey, as of today, of automatic differentiation software, but warn the reader that the situation with respect to software evolves rapidly. In the last part of the paper, we present some...