The notion of a $J^3$-triple is studied in connection with a geometrical approach to the generalized Hurwitz problem for quadratic or bilinear forms. Some properties are obtained, generalizing those derived earlier by the present authors for the Hurwitz maps S × V → V. In particular, the dependence of each scalar product involved on the symmetry or antisymmetry is discussed as well as the configurations depending on various choices of the metric tensors of scalar products of the basis elements. Then...