New associative and nonassociative Gelfand-Naimark theorems.
Introduction. The aim of this paper is to review some relevant results concerning the geometry of nonassociative normed algebras, without assuming in the first instance that such algebras satisfy any familiar identity, like associativity, commutativity, or Jordan axiom. In the opinion of the author, the most impressive fact in this direction is that most of the celebrated natural geometric conditions that can be required for associative normed algebras, when imposed on a general nonassociative...