We consider the mass critical (gKdV) equation $u_t+{(u_{xx}+u^5)}_x=0$ for initial data in $H^1$. We first prove the existence and uniqueness in the energy space of a minimal mass blow up solution and give a sharp description of the corresponding blow up soliton-like bubble. We then show that this solution is the universal attractor of all solutions near the ground state which have a defocusing behavior. This allows us to sharpen the description of near soliton dynamics obtained in [29].