Non-commutative $L^p$-spaces are shown to constitute examples of a class of Banach quasi *-algebras called CQ*-algebras. For p ≥ 2 they are also proved to possess a sufficient family of bounded positive sesquilinear forms with certain invariance properties. CQ*-algebras of measurable operators over a finite von Neumann algebra are also constructed and it is proven that any abstract CQ*-algebra (,₀) with a sufficient family of bounded positive tracial sesquilinear forms can be represented as a CQ*-algebra...