A dynamic model of advertising competition: an empirical analysis of feedback strategies
In recent years, the home delivery market has rapidly been growing since customers can purchase a variety of products very easily via Internet. At the same time, however, customers tend to switch from a supplier to another seeking for better service for them. For this reason, it is necessary for suppliers to enclose their customers by means of various kinds of service and strategy. An appointed delivery date of a product ordered by a customer is one of important factors of supplier’s services. From...
In recent years, the home delivery market has rapidly been growing since customers can purchase a variety of products very easily via Internet. At the same time, however, customers tend to switch from a supplier to another seeking for better service for them. For this reason, it is necessary for suppliers to enclose their customers by means of various kinds of service and strategy. An appointed delivery date of a product ordered by a customer is one of important factors of supplier's services....
The risk of demand or production cost disruption is one of the challenging problems in the supply chain management. This paper explores a generalized supply chain game model incorporating the possible disruptions. We find that a nonlinear Grove wholesale price scheme can fully coordinate such a supply chain even when both market demand and production cost are disrupted. The nonlinear Grove wholesale price scheme has three sides to coordinate the decision behavior of the players. One is that the...
The risk of demand or production cost disruption is one of the challenging problems in the supply chain management. This paper explores a generalized supply chain game model incorporating the possible disruptions. We find that a nonlinear Grove wholesale price scheme can fully coordinate such a supply chain even when both market demand and production cost are disrupted. The nonlinear Grove wholesale price scheme has three sides to coordinate the decision behavior of the players. One is that the...