The object of the present paper is to illustrate the usefulness, in the theory of analytic functions, of various linear operators which are defined in terms of (for example) fractional derivatives and fractional integrals, Hadamard product or convolution, and so on.
2000 Mathematics Subject Classification: Primary 30C45, 26A33; Secondary 33C15By making use of the fractional differential operator Ω^λz (0 ≤ λ < 1) due to Owa and Srivastava, a new subclass of univalent functions denoted by k−SPλ (0 ≤ k < ∞) is introduced. The class k−SPλ unifies the concepts of k-uniformly convex functions and k-starlike functions. Certain basic properties of k − SPλ such as inclusion theorem, subordination theorem, growth theorem and class preserving transforms are studied.*...