We prove that the associate space of a generalized Orlicz space $L^{\phi (·)}$ is given by the conjugate modular ${\phi }^{*}$ even without the assumption that simple functions belong to the space. Second, we show that every weakly doubling $\Phi$-function is equivalent to a doubling $\Phi$-function. As a consequence, we conclude that $L^{\phi (·)}$ is uniformly convex if $\phi$ and ${\phi }^{*}$ are weakly doubling.